What is SEO?

Search Engine Optimization
Explained

Search Engine Optimization (SEO) is a long term investment. When done right, it will help you stay ahead of your competition and be found by more of your target audience.

The overall goal of SEO is to rank on the first page of google, and search engines alike, for strategic and targeted keywords and phrases. If people go to Google and type something into the search bar and your website appears in front of them, you’re winning (statistically).

You can be as aggressive about going after these first page rankings as you want or are able to be. The level of aggression necessary varies based on your market, your industry, your location and your goals. A few key contributing factors to the speed of success are:

  • The keywords and topics relevant to you
  • The relevance of your content to those keywords
  • The age of your domain and website.
  • The current website design
  • The amount of time the average user stays on the site
  • Your geographic location
  • Your competition
  • Your social media activity
  • Your reactions to new digital trends
  • The perceived level of quality in the content
  • How quickly you implement recommended changes

You are competing for rank with other companies that have a website targeting similar keywords and phrases as yours. It’s important to note that some of these companies may have many years invested in the development of their website, social media followings and content. A significant factor in successful SEO campaigns is consistency over time. Websites that deliver consistent content can rank well, however, websites that deliver higher quality content consistently can rank better regardless of domain age, once established. There are many small nuances that can affect rankings. This is why it’s anyone’s game to win.

The term “SEO” represents a broad range of tactics that are many and varied. To try to put this into perspective, below are general categories and sub-categories of SEO tactics.

Content

  • Pictures
  • Graphics
  • Text
  • Videos
  • Web Pages
  • Blogs
  • Project Portfolios
  • Social Media

Technical SEO

  • Google Search Console set-up / maintenance
  • Google Analytics setup w/ conversion tracking
  • Creation & registrations of sitemap.xml
  • Image optimization and Alt tags
  • Keyword research and analysis
  • Title tag optimization
  • Meta tag optimization
  • Responsive snippet optimization
  • Header Tags Optimized (Ex. H1s)
  • Duplicate content analysis
  • Optimization of robots.txt & Google Bot crawls
  • Link redirect audit
  • Custom 404 error page setup and optimization
  • Page load speed optimization

On Page SEO

  • Keyword targeting
  • Internal linking structuring & optimization
  • URL Optimization
  • Quality content

Off Page SEO

  • Directories / Listings
  • Guest Articles/Blogs
  • Shout-outs
  • Anywhere that links to your website that isn’t your web address

Local SEO

  • Local keyword targeting
  • Google My Business/bing/etc.. optimization
  • Local digital media outlet targeting

Mobile SEO

  • Mobile responsive/ experience optimization

Search Engine Optimization and a strong organic digital presence are built over time, through strategy and consistency. No amount of money can guarantee a faster trip up the organic rankings. Good quality takes time to create. It takes time to implement and time for Google to acknowledge that quality. As goals and results are achieved, it is important to continue these efforts in order to maintain those results. 

In general, results are defined as:

  • Increased organic search authority
  • Increased website traffic
  • Increased conversions
  • Increased engagement
  • Better/increased keyword ranking
  • Bounce rate improvement
  • Page load speed optimization
  • Minimizing crawl errors
  • Maintaining Mobile friendly responsiveness
Organic marketing is natural, authentic, and value-based. The benefits that businesses reap from these tactics are cultivated over longer periods of time, ultimately helping you build a brand that customers want to visit regularly. SEO packages are generally customized on a client to client basis to meet the specific needs of each individual business. As a standard, and a starting point, all packages from Visual Affect include the following:
  • Dedicated account representative
  • Monthly SEO Audit Report
  • Monthly Analytics Report
  • Mobile responsive/ experience optimization
  • Google Search Console set-up
  • Google Analytics setup w/ conversion tracking
  • Google My Business optimization (if needed)
  • User experience analysis
  • Content insights
  • Content optimization suggestions
  • Creation & registrations of sitemap.xml
  • Image optimization and Alt tags
  • Keyword research and analysis
  • Keyword rank checker
  • Quarterly strategic review (and adaptation if necessary)
  • Regular google algorithm adaptation
  • Quarterly keyword reporting
  • Search- Title tag optimization
  • Search – Meta tag optimization
  • Responsive snippet optimization
  • Header Tags Optimized (Ex. H1s)
  • Duplicate content analysis
  • Optimization of robots.txt & Google Bot crawls
  • URL Optimization
  • Link Analysis
  • Internal linking restructuring & optimization
  • Link redirect audit
  • Custom 404 error page setup and optimization
  • Page load speed optimization
  • Social media campaign suggestions

At Visual Affect, we help our clients grow, sustain and transform: whatever it takes to embrace their future. We are ready to earn your trust, by being honest and accessible. We are ready to earn your respect, by delivering results consistently. We are ready to guide, advise and collaborate.

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